Bus Bulletin - Branding | Website

Problem:

Bus Bulletin needed a brand refresh, marketing materials, and a web site to build a reputation of trusted messaging services to educational institutions.

Solution:

I incorporated the power of colors to convey trust the relatability through the use of "school bus yellow" and recognizable iconography that represents the core product offering of real-time text messaging services for fleet vehicles. Imagine if your child was on a school bus that broke down on its way to your home. Without the use of this integrated messaging service, parents would not be alerted to the whereabouts of their child. Bus Bulleting solved this problem by having direct messaging services that communicate directly with the parents.

Branding and Marketing Materials

I created the brand identity for Bulletin and all marketing materials to support this new design system.

Promotional Items

Business Cards

Trade Show Booth

Marketing Materials

Web Site

Web Design

I recreated the website in WordPress to allow multiple users to have access to change the content. This simple workflow allows Bus Bulleting the ability to control the content and marketing messages on the site directly linked to social media and in support of traditional marketing material. These designs allow Bus Bulleting the ability to communicate and market to shools around the country with a consistent look and feel.