The GOLF Channel

Branding

I was instrumental in the creation of the GOLFNOW Brand Manual which led to the re-design of the GOLFNOW.com website. The website and branding needed to be updated to take advantage of liquid layouts and ultimately render on all devices and platforms in order to capitalize on the powerful booking engine for tee times.

Website

The website was redesigned using a Sketch and InVision design workflow. The Wireframes were iterated from low-fidelity to high fidelity while optimizing the user experience and creating the best possible booking website for golf tee times.

Micro Sites

I established the Golf Academy website to cater to the avid golfer who wants to take advantage of advanced golf instruction from some of the world's most famous golf instructors. This led to the "TEMPLATIZATION" of the GOLF Channel Academy for golf instructors worldwide.