Resumé
PROFILE
Over the past two decades, I've cultivated a rich professional journey marked by collaborations with some of the globe's most iconic brands. My expertise is leveraging design thinking and refined processes to yield tangible, measurable results. I use Figma and the Adobe Creative Suite to design advanced web applications, utilizing AI to automate parts of the design workflow. I have worked with a wide variety of technologies and diverse teams to deliver exceptional user experiences.
EXPERIENCE
Senior UX/UI Designer
Professional Systems Associates - Panama City, FL
April 2016 - Present
Spearheading SaaS UI design system management with a focus on consistency
Utilizing Figma, Axure RP, and Visily for prototyping
Mentoring and managing a high-performing team of UX/UI designers
Designing and overseeing the branding and visual design for the company
Implementing agile methodologies in a high-security environment
Consulting with product and management teams to translate ideas into user-centric solutions utilizing the Sencha framework
Driving the design of web-based and mobile app interfaces
Conducting usability testing, and iterating based on user feedback
Director of Interactive UX/UI Design
GOLF Channel - Orlando, FL
July 2014 to Feb 2016
Elevated customer satisfaction by redesigning golfnow.com, incorporating retail options and a robust tee time booking engine
Defined and executed brand standards for GOLF and GOLFNOW
Led the creation of the Golf Channel Academy and Military Tee Times
Built and managed a dynamic team of 6 UX/UI designers for mobile and web design
Employed Sketch and Figma for storyboarding the GOLFNOW app, collaborating closely with cross-functional teams for a consistent workflow
Demonstrated management expertise in data analytics for customer retention and acquisition
Associate Creative Director
Starwood Hotels & Resorts Worldwide, Inc. - Orlando, FL
April 2006 to July 2014
Managed UX/UI designers, copywriters, and creative technologists to deliver creative solutions for Sheraton, St. Regis, and Westin Hotels
Defined the visual identity for digital campaigns across the digital ecosystem
Directed video and photography shoots for key lifestyle assets used on TV and the Internet
Designed a sales app on over 1,000 iPads for the sales team, resulting in a substantial increase in sales conversions
Set the standards for the Visual Identity Systems for CMS Websites
Creative Director
REDSPROCKET - Niceville, FL
February 2003 to Present
Pioneering web design using CMS (Webflow, Framer, and WordPress) focusing on efficiency through AI
App design proficiency using Figma, Sketch, XD, and Visily
Design System Management to ensure UI consistency
Establishing and implementing design best practices and usability principles for a seamless user experience
Educating team members on remote working best practices, design principles, standards, and habits for improved design efficiencies
Designing Visual Identity Systems for UI across mobile and web apps
Designing and executing visually appealing, user-friendly workflow routes using Figma, Abstract, and Sketch
Designing and developing mobile and web apps
SKILLS
Adobe Creative Suite
I have used Photoshop since 1992 and have used ALL apps within the Creative Suite. The core of these applications include Photoshop, Illustrator, and InDesign, but the recent move towards improvements to XD has made it a viable choice when it comes to rapid prototyping and interface design.
Figma & UX/UI Tools
For the last five years, I have been growing alongside the industries best UX/UI tools. These include Figma, Sketch, XD, Axure RP, Balsamiq, and Omini Graffle. Figma is finally at a point where I have made the switch as a result of the variables and code view modifications.
Business Collaboration
Google, Microsoft, Trello, Atlassian (Jira, Confluence), Base Camp, Workamajig
EDUCATION
Bachelor's Degree - Mass Communications Advertising
Tampa, Florida
1992-1996
Languages
English 🇺🇸 Native SoCal
PROFILE
Over the past two decades, I've cultivated a rich professional journey marked by collaborations with some of the globe's most iconic brands. My expertise is leveraging design thinking and refined processes to yield tangible, measurable results. I use Figma and the Adobe Creative Suite to design advanced web applications, utilizing AI to automate parts of the design workflow. I have worked with a wide variety of technologies and diverse teams to deliver exceptional user experiences.
EXPERIENCE
Senior UX/UI Designer
Professional Systems Associates - Panama City, FL
April 2016 - Present
Spearheading SaaS UI design system management with a focus on consistency
Utilizing Figma, Axure RP, and Visily for prototyping
Mentoring and managing a high-performing team of UX/UI designers
Designing and overseeing the branding and visual design for the company
Implementing agile methodologies in a high-security environment
Consulting with product and management teams to translate ideas into user-centric solutions utilizing the Sencha framework
Driving the design of web-based and mobile app interfaces
Conducting usability testing, and iterating based on user feedback
Director of Interactive UX/UI Design
GOLF Channel - Orlando, FL
July 2014 to Feb 2016
Elevated customer satisfaction by redesigning golfnow.com, incorporating retail options and a robust tee time booking engine
Defined and executed brand standards for GOLF and GOLFNOW
Led the creation of the Golf Channel Academy and Military Tee Times
Built and managed a dynamic team of 6 UX/UI designers for mobile and web design
Employed Sketch and Figma for storyboarding the GOLFNOW app, collaborating closely with cross-functional teams for a consistent workflow
Demonstrated management expertise in data analytics for customer retention and acquisition
Associate Creative Director
Starwood Hotels & Resorts Worldwide, Inc. - Orlando, FL
April 2006 to July 2014
Managed UX/UI designers, copywriters, and creative technologists to deliver creative solutions for Sheraton, St. Regis, and Westin Hotels
Defined the visual identity for digital campaigns across the digital ecosystem
Directed video and photography shoots for key lifestyle assets used on TV and the Internet
Designed a sales app on over 1,000 iPads for the sales team, resulting in a substantial increase in sales conversions
Set the standards for the Visual Identity Systems for CMS Websites
Creative Director
REDSPROCKET - Niceville, FL
February 2003 to Present
Pioneering web design using CMS (Webflow, Framer, and WordPress) focusing on efficiency through AI
App design proficiency using Figma, Sketch, XD, and Visily
Design System Management to ensure UI consistency
Establishing and implementing design best practices and usability principles for a seamless user experience
Educating team members on remote working best practices, design principles, standards, and habits for improved design efficiencies
Designing Visual Identity Systems for UI across mobile and web apps
Designing and executing visually appealing, user-friendly workflow routes using Figma, Abstract, and Sketch
Designing and developing mobile and web apps
SKILLS
Adobe Creative Suite
I have used Photoshop since 1992 and have used ALL apps within the Creative Suite. The core of these applications include Photoshop, Illustrator, and InDesign, but the recent move towards improvements to XD has made it a viable choice when it comes to rapid prototyping and interface design.
Figma & UX/UI Tools
For the last five years, I have been growing alongside the industries best UX/UI tools. These include Figma, Sketch, XD, Axure RP, Balsamiq, and Omini Graffle. Figma is finally at a point where I have made the switch as a result of the variables and code view modifications.
Business Collaboration
Google, Microsoft, Trello, Atlassian (Jira, Confluence), Base Camp, Workamajig
EDUCATION
Bachelor's Degree - Mass Communications Advertising
Tampa, Florida
1992-1996
Languages
English 🇺🇸 Native SoCal
PROFILE
Over the past two decades, I've cultivated a rich professional journey marked by collaborations with some of the globe's most iconic brands. My expertise is leveraging design thinking and refined processes to yield tangible, measurable results. I use Figma and the Adobe Creative Suite to design advanced web applications, utilizing AI to automate parts of the design workflow. I have worked with a wide variety of technologies and diverse teams to deliver exceptional user experiences.
EXPERIENCE
Senior UX/UI Designer
Professional Systems Associates - Florida
April 2016 - Present
Spearheading SaaS UI design system management with a focus on consistency
Utilizing Figma, Axure RP, and Visily for prototyping
Mentoring and managing a high-performing team of UX/UI designers
Designing and overseeing the branding and visual design for the company
Implementing agile methodologies in a high-security environment
Consulting with product and management teams to translate ideas into user-centric solutions utilizing the Sencha framework
Driving the design of web-based and mobile app interfaces
Conducting usability testing, and iterating based on user feedback
Director Interactive Design
GOLF Channel - Orlando, FL
July 2014 to Feb 2016
Elevated customer satisfaction by redesigning golfnow.com, incorporating retail options and a robust tee time booking engine
Defined and executed brand standards for GOLF and GOLFNOW
Led the creation of the Golf Channel Academy and Military Tee Times
Built and managed a dynamic team of 6 UX/UI designers for mobile and web design
Employed Sketch and Figma for storyboarding the GOLFNOW app, collaborating closely with cross-functional teams for a consistent workflow
Demonstrated management expertise in data analytics for customer retention and acquisition
Associate Creative Director
Starwood Hotels & Resorts Worldwide, Inc. - Orlando, FL
April 2006 to July 2014
Managed UX/UI designers, copywriters, and creative technologists to deliver creative solutions for Sheraton, St. Regis, and Westin Hotels
Defined the visual identity for digital campaigns across the digital ecosystem
Directed video and photography shoots for key lifestyle assets used on TV and the Internet
Designed a sales app on over 1,000 iPads for the sales team, resulting in a substantial increase in sales conversions
Set the standards for the Visual Identity Systems for CMS Websites
Creative Director
REDSPROCKET - Niceville, FL
February 2003 to Present
Pioneering web design using CMS (Webflow, Framer, and WordPress) focusing on efficiency through AI
App design proficiency using Figma, Sketch, XD, and Visily
Design System Management to ensure UI consistency
Establishing and implementing design best practices and usability principles for a seamless user experience
Educating team members on remote working best practices, design principles, standards, and habits for improved design efficiencies
Designing Visual Identity Systems for UI across mobile and web apps
Designing and executing visually appealing, user-friendly workflow routes using Figma, Abstract, and Sketch
Designing and developing mobile and web apps
SKILLS
Adobe Creative Suite
I have used Photoshop since 1992 and have used ALL apps within the Creative Suite. The core of these applications include Photoshop, Illustrator, and InDesign, but the recent move towards improvements to XD has made it a viable choice when it comes to rapid prototyping and interface design.
Figma & UX/UI Tools
For the last five years, I have been growing alongside the industries best UX/UI tools. These include Figma, Sketch, XD, Axure RP, Balsamiq, and Omini Graffle. Figma is finally at a point where I have made the switch as a result of the variables and code view modifications.
Business Collaboration
Google, Microsoft, Trello, Atlassian (Jira, Confluence), Base Camp, Workamajig
EDUCATION
Bachelor's Degree - Mass Communications Advertising
Tampa, Florida
1992-1996
Languages
English 🇺🇸 Native SoCal